Butchery is a craft. Butchery is a time-honoured skill practised by highly knowledgeable artisans. Creating a craft butchery that challenges design conventions and excites the public with something new and different is something else entirely it is an art.
Challenging the established model
Peter Augustus looks like no other butcher. The first impression one has of this store is that this butcher might have more in common with high-end jewellery. Display cabinets proudly showcase aged rib sirloin, and elaborately marbled wagyu beef cuts are positioned against backlit salt walls.
Bold Design Creates a New, Brand Experience
The Peter Augustus retail concept by Gordon Simmonds from ID Solutions provides a distinct and memorable branded experience for its customers. The breakdown of the established butcher retail model allows a much more engaging and intimate service between customers and expert butchers.
The promise that Peter Augustus has created is providing consistently excellent product along with a service interaction more like a consultation than simple 'counter service'.
If butchery is a craft, then Peter Augustus Craft butcher store in New Farm is a work of art.